Welcome to Del Taco Stadium Brought to You By Carl’s Jr.

You know, you’d think that this

At least one party bidding on the Dodgers has inquired about the possibility of selling naming rights to Dodger Stadium, according to records filed this week in U.S. Bankruptcy Court.

…would really make me mad. (And judging by fan response I’ve seen, it sure does have a lot of people upset, which is why I’m talking about it.) But it really doesn’t. For one thing, we’ve heard these rumors for years – here’s an LA Times story from 2008 suggesting it – and it’s never happened. And as the Bill Shaikin piece notes, they can call it whatever they want. Fans are still going to call it Dodger Stadium no matter what happens. If selling out happens to bring in some additional cashflow? Well, no skin off my back. It’ll always be Dodger Stadium; the only parks that really have their corporate names used are the newer ones which were born that way.

Besides, it’s just due diligience. Of course a prospective owner is going to ask, and why shouldn’t they? It’s not the same thing as actually doing it – not that we know which bidder it was anyway – and it’s hardly the way to win over your new fanbase.

On the other hand, if it’s anything like what the excellent Grant Brisbee suggests

TMZ Park at Dodger Fields. The Dodgers Baseball Experience at Universal Studios’ Dodger Stadium. Death Row Records Stadium. Vivid Entertainment Fields.

…then maybe I could get behind it.

65 comments
dan
dan

The issue is one of intent of which all of us are guessing at. If the new owner uses the revenue for good that's one glorious thing...and that's a big if. But if it funds haircuts, nepotism and other lavish lifestyles for people that would add to the 57 crimes perpetrated against the Dodgers at the top of the right column here, well then that's something else entirely.

DodgersKingsoftheGalaxy
DodgersKingsoftheGalaxy

Garbage, complete garbage, so much of the game changes but two things always have to stay the same. Dodger Stadium and Yankee Stadium. IF moving into a new mallpark the Yanks didn't sell that out, there's no reason for this team to do it. IDK what i'd do but i'd do something if it ever happened, garbage! "It's just a name blah" And don't give me that about payroll, $90 Mill is more than enough to get it done, we need a new GM. The Rays aint making excuses, and the two WS teams are pretty close to us from last year, funny how nobody notices that. "Ohh boohoo Neddie don't have any money"

DodgersKingsoftheGalaxy
DodgersKingsoftheGalaxy

"Why does it really matter?" Because i plan on having my ashes spread at this stadium and i hope it isn't "Time Warner Field" by then. NTM the Angels have gotten rid of their naming scheme. +With an expanded postseason payroll matters even less, just get in and maybe you can fluke your way to a title.

Justin Drummond
Justin Drummond

The Angels didn't choose to get rid of their naming scheme. Edison International exercised the out clause in their sponsorship contract. This actually illustrates a point that I don't think has been made here yet. The naming rights market is pretty dead. The new football stadiums in Dallas and New Jersey are not sponsored. Neither is the Nationals' ballpark in DC. I think if McCourt would have been able to secure a naming rights agreement he would have done so long ago. I think he didn't because there weren't any offers out there. This story is from 2010, but I think it is still a pretty good read and relevant to anyone who already has themselves whipped into a frenzy about this: http://www.nytimes.com/2010/01/06/sports/football/06sandomir.html

Justin Drummond
Justin Drummond

D'oh. Yeah, I missed that. Which in a way kinda reinforces the notion that it all really doesn't matter that much anyways, ha.

Mike
Mike

Point of order - the NJ football stadium is actually named. But it took me a good 15 seconds to remember that its name after MetLife, and I'm a Giants fan. (Also, HUGE missed opportunity by JetBlue.) I can tell you that no one calls it that, though. Its either still Giants Stadium, or simply the Meadowlands.

Jeff M.
Jeff M.

Are you. . .arguing with yourself? :)

Taylor Maricle
Taylor Maricle

But seriously, at least you know is almost definitely wasn't Magic or Cohen that asked. Probably came from Kroenke or one of the fringe groups.

Jeff M.
Jeff M.

We do? How do we know that, exactly?

Taylor Maricle
Taylor Maricle

Because they're not buying the team primarily as an investment. It's a vanity purchase them.

Jeff M.
Jeff M.

I'm not sure that *anybody* is really looking at the Dodgers as an investment opportunity. It's not like they're undervalued, and expected to rise in value over the next few years.

Taylor Maricle
Taylor Maricle

I could get behind Death Row Records Stadium. Haha.

Bip
Bip

Maybe I'm too young to care that much? I love Dodger stadium, but I love the stadium, not "dodger stadium". If they changed the name, my honest reaction would be like "meh." It's not like they're tearing it down. Well, if they did tear it down, which I assume they will eventually, I think I'll be ok. I'm not a very nostalgic person by nature.

Jim
Jim

It would be the absolute worst thing the new owner could do to get Dodger fans back at the ballpark.

bt
bt

I, for one, welcome our new corporate overlords.

Paul
Paul

can't beat 'em, join 'em.

Jason
Jason

I am surprised that mccourt didn't already sell the naming rights to line his pockets.

Mark
Mark

Never thought I'd buy tickets to a Dodger game at Cialis Revine.

Eric Alegado
Eric Alegado

Either that or Trojan Stadium (and Trojan condoms and USC could each probably chip in.) :( Seriously, if a prospective owner really needs the money to keep the name or sign players, maybe we are still thinking small ball here. I thought Cohen and co. would be rich enough to buy the team w/o this revenue source? An owner like McCourt who shouldn't even financially have been in the running didn't even sell the naming rights, so why should this even be being discussed?

Garrett
Garrett

I don't really care one way or the other...I'm more concerned about the product on the field. Even better, sell the naming rights and use the money to pry the parking lots away from McDoucheBag.

Casey
Casey

As much as I'd absolutely hate for this to happen, the "It'll always be ______ to me" crowd kind of strike me as having their heads in the sand. Names change, everything is transient. Might as well embrace it rather than seem embittered and in denial.

SamAdams
SamAdams

A rose by any other name... All a name change REALLY does is insure that on the opening of each telecast the announcer says "From La Brea Tar Pit Stadium". The fans will always call it by its name of 50 years. It's just like my brother changed from being called Jimmy to Jim when he was 21 years old, but our older sister will always call him Jimmy. We loyal fans of these many decades will always call it Dodger Stadium.

Ken Elkins
Ken Elkins

It all depends on how it is done. Lakers and Kings fans may have got bent when Dr. Buss sold the naming rights to The Forum to Great Western Bank, but they got over it in a hurry. It simply went from being the "Fabulous" Forum to the Great Western Forum and the name even held on for 6 years after GW sold out to Washington Mutual! Whatever they do call it, it wil always be Dodger Stadium to me, just like Quaalcom wil always be The Murph and US Cellular will always be Comesky Park. If selling naming rights helps to bring the World Series back to the Ravine, I'll get over it!

Justin Drummond
Justin Drummond

For those fuming with righteous indignation right now a little perspective is in order. The only people that really have a right to be upset about a name change at this location are those who were forced from their homes over 50 years ago when Chavez Ravine was scrapped in favor of Dodger Stadium. This isn't so bad.

Paul
Paul

Just have to point this out, since there's a lot of misinformation concerning the whole Chavez Ravine situation. The land was originally seized by the city of LA to develop public housing projects, which would later be cancelled due to public disapproval during the red scare. It was then that the Dodgers decided to build the stadium in the area. Chavez Ravine was NOT scrapped in favor of Dodger Stadium. It had been on the chopping block before the Dodgers ever arrived.

DodgersKingsoftheGalaxy
DodgersKingsoftheGalaxy

Thank you for setting it straight, i don't want to bother every time i hear this boohoo story......government taking what it wants aint nothing new. They offered the folks money and they still wouldn't leave, hey if it was a shot at a MLB team i would have helped throw them out myself and i'm Mexican :D

Justin Drummond
Justin Drummond

Yes, technically it actually went Chavez Ravine> Elysian Park Heights> Dodger Stadium. Before Dodger Stadium could be built however the last holdouts of Chavez Ravine were involuntarily moved under the threat of force. My original point still stands though: This (the current naming rights topic) isn't so bad.

Justin Drummond
Justin Drummond

I would say that this was more intended for the fire and brimstone spewing "hardcore" fans to put things into a larger historical perspective and less intended for people who are (understandably) upset, but are able to see that this is a complex issue deserving of more time and thought before completely spazzing out.

Paul
Paul

What exactly is the argument behind your original post? I wasn't kicked off the land, therefore I'm not entitled to an opinion about the team/stadium I've grown up loving? Personally, the whole issue is something I could get over pretty quickly, but I definitely understand why some people hate it, and I don't think not having been forcefully removed from the land on which the Stadium was built invalidates the right to be upset about it.

Eric Alegado
Eric Alegado

I've always wondered why Walter O' Malley got the heat from BOTH sides of the move. His plans in Brooklyn were screwed up by reticence of the parks commissioner to let him build a larger stadium than Ebbets Field, then he gets blamed for L.A. City's eminent domain of Chavez Ravine. He was no saint, but he simply didn't have that kind of power to have the project scrapped years before moving the Dodgers became practical or necessary. The SF Gints garnered a lot less crap for doing the exact same thing.

Justin Drummond
Justin Drummond

I should have been more clear in my original post that this had more to do with the federal government and the city more than the Dodgers, but my original point still stands: This current issue isn't so bad.

Dave Pomerantz
Dave Pomerantz

Honestly, I'd be kind of pissed if new ownership WASN'T looking for ways to increase revenue without gouging fans. If a new owner held a press conference to say "We just signed a $200million deal to name the stadium Company XYZ's Dodger Stadium, and also we just signed Clayton Kershaw for 10 years, $200 million," I don't think too many fans who understood the connection would be that upset. Hell, even if the money went to stadium improvements, that would be awesome. Or maybe, like somebody else suggested, sell the naming rights to Farmer John, but use the money to subsidize the cost of Dodger Dogs, and make them a buck or two instead of five bucks. As had been mentioned, I really really don't care about the signage. It's still gonna be Dodger Stadium.

Shawn
Shawn

Personally, I think this speaks to a deeper concern among the fanbase. Dodger fans want an owner that "gets" how they feel about the team, and how they've been feeling since Fox bought the team in 1998. Asking the question indicates that that particular ownership group doesn't have a strong enough connection to the history of the team to know how Dodger fans feel about stadium naming rights. Fans want another "fan" in the ownership box.

Alex
Alex

It won't matter one bit. Here in New Orleans they changes the name of both the Superdome and the NOLA Arena and people around here still call them what we always have (although all they really did was put Mercedez Benz in front of Superdome).

Ishii-Mania
Ishii-Mania

I used to live in Denver and most of the people I know there still refer to it as "Mile HIgh Stadium" even though it's real name is something else. (Which I can't recall right now because it's still "Mile High Stadium" to me.)

Steve May (@USHorseman)
Steve May (@USHorseman)

There has only been one corporate-named stadium that I really, really like, and that is The Great American Ballpark in Cincinnati.

Dave Pomerantz
Dave Pomerantz

So Wrigley Field (ostensibly named for owner William Wrigley, but happened to also be the name of his Wrigley Chewing Gum Company) and Fenway Park (ostensibly named for the Fenway neighborhood, but it sure didn't hurt team owner John Taylor's Fenway Realty Co) don't do anything for you?

Mike
Mike

+1 +1 +1 Also, someone setup a kickstarter so we can try to name it "Chan Ho Park".

Joseph
Joseph

+5 for that one.

Format
Format

This is not funny in the least bit. I am so against this, it makes my blood boil. And joking about it doesnt make it any better. Dodger Stadium and the name should remain untouched. It is sacriligious to speak otherwise, on this the sacred 50th anniversary of DS. The suits just dont get it. Other people just dont get it. This is why it is so important to bring in an owner like a Magic Johnson, who has a connection and love for Dodger tradition. People who do not come from the Dodger culture will never understand this.

DodgersKingsoftheGalaxy
DodgersKingsoftheGalaxy

For once i agree with format, the backlash will be even worse than what McCourt got.

SV Narine
SV Narine

If it's Dodger Stadium to you and will never change, what does it matter? I understand "tradition" and all and I'd prefer that the name not be changed, but if it does, would that be enough for you never to go to a game again? Sports stopped being about the fan many years ago. It's always about the suits. The sooner you accept this, the less stress you'll have over something you can't control, i.e. the Dodgers.

Format
Format

Are you a Dodger fan? I would never stop going to games, but that doesnt mean I cant voice my objections to something that is against everything I beleive in.

SV Narine
SV Narine

Yes for the last 24 years. But I'm also well aware that something like that, while stupid and annoying, is out of my control. If they decide to do it, they decide to do it. Stressing myself out over something that MAY happen just seems counter-productive. I'm not saying you shouldn't be upset. You can do what you want. I'm just saying that you can't control what they want to do. That being said, the new owners aren't going to do this. As Mike pointed out, they need to cover their bases in case this happens.

Mike
Mike

To play devil's advocate here, we don't know which bidder asked the question. It could very well have been Magic's group.

Format
Format

That is true, It could have been any one of the bidders.

Brett C. Nance
Brett C. Nance

Just like you said, real fans will always call it what it is: Dodger Stadium. In fact, that's how you'll tell the real fans from bullshit fans. Naming rights are just like any other advertising that goes on at the park. It's just a big-ass billboard. I still think it's dumb, but I'm not going to get all bent out of shape about it.

Eric
Eric

I would love for the organization to change one of the names of the streets around Dodger Stadium to honor Vin Scully. Like Vin Scully Way or something like that. Changing the name of the stadium though is something I can't really get behind.

QFR
QFR

Since Frank will still be the owner of the real estate around the stadium, you can expect him to make a few bucks selling the naming rights to the streets. Don't be surprised when the freeway exit to the stadium is renamed Kardashian Way.

SamAdams
SamAdams

They had streets in the real Dodgertown named after Scully, Robinson, etc. Then Mr. McScrew Tradition came along.

Trackbacks

  1. [...] It ia a disgusting thought. Other bloggers think this is funny, and I do not. Mike Petriello of MSTI, Makes his jokes, however I don’t find any of it funny. Of coarse I can’t expect someone from New York, who [...]

  2. Cheap Kasper Suits…

    [...]following are several references to online sites that we link to for the fact we believe there’re worthy of visiting[...]…

  3. maurice sendak…

    [...]in the following are a few links to online sites which I link to seeing that we feel they will be worthy of browsing[...]…

  4. Supercuts Coupons…

    [...]listed here are a handful of urls to places I always link to as we believe they’re seriously worth visiting[...]…

  5. Zimmerman…

    [...]right here are a couple of listings to internet sites we connect to seeing that we believe they’re worth checking out[...]…

  6. dancing with the stars results…

    [...]listed below are a few web links to online websites I always link to seeing that we believe they will be worth browsing[...]…

  7. Scott Thompson…

    [...]these are some url links to internet pages which I connect to because we believe they’re definitely worth visiting[...]…

  8. Clippers…

    [...]below are a couple of web page links to websites online which we link to seeing as we believe they will be definitely worth visiting[...]…